Passific Brewing and Blue Lug
▶︎August 2nd (Sun) 3:00pm – 11:00pm at Lug Hatagaya

Event notice!

Our event with Passific—“Passific Brewing and Blue Lug” which was a huge hit last year, is back and better than ever, so please make sure to save the date for Sunday, August 2nd.

First and foremost, this year, they’ve created an original beer just for us.

I also stopped by Passific Brewing and got to helped them out crafting our beer. I gradually deepened my understanding of beer and went through each step of the process, I felt that even the way I experience drinking beer had changed a little and as someone in the business of delivering something to others, it made me sit up straight. While enjoying this invaluable experience…
The beer is currently in the midst of fermentation, so I’m really looking forward to sharing it with everyone at LUG.

The concept of the beverage is “beer that we want to drink every day” – sort of a self reference to the Everyday Bike builds that we usually do here.
Combining the painstaking process of brewing with cycling, we’ve named it “Long Way Spin”

On the label, Passific-kun shares the spotlight with the Safety Reflectors Dudes.
Passific-kun’s bike has also been upgraded since last year. He’s back with an “Everyday Bike” with a basket and a rear rack!

At Lug, we’ll have it on tap, of course, but it’s also available in cans, so please, please help us sell out the entire stock!!!
The cans are perfect for taking home. Please enjoy them at home, too. We look forward to seeing you there, and hope you’ll enjoy plenty of Lug’s delicious food while you’re at it.

Here are the stuff that we made here at Blue Lug with them.

The Bike Pocket.
They work literally as a pocket for your bike. They also can be used as a shoulder bag if you purchase the strap.

 

Hope this bag will become your choice for the summer.

Boom! Sandwich Reflectors!

This is also a limited edition version featuring characters printed on the sandwich reflector.
It’s not just the print, we’ve also tweaked the size a bit to make it slightly larger.

Last but not least…

Stickers! We will be giving these out. We don’t have too many to give but yeah, it’ll be a fun addition to the event.

 

The release dates of the collaboration products below :

▶︎August 2nd (Sun) 3:00pm – 11:00pm at Lug Hatagaya
▶︎August 8th (Sat) 12:00pm – All physical stores
▶︎August 10th (Mon) 7:00pm – Blue Lug online store & Passific Brewing online store

 

 

See you all at Lug!