We’ve been having a “Hatsuuri” sale in all 3 Blue Lug stores from the beginning of the year. Hatusuri (初売り) means that retailers start business for the first time in the new year.

Almost all products in the stores are 11% off (because this is our 11 year anniversary, and 2018 is the year of the dog and Japanese indicates dogs are barking using “One-one” so 11 is the perfect number). Our Hatsuuri sale became an annual event that many people came to find great deal products.

We offered a traditional sweet red-bean soup to people waiting in line from early morning.


Off course, high-end imported products are 11% off as well.


Some complete bikes are 40% off!!

The special sale has been taken place until January 14th.

Please note*Blue Lug Hatagaya and Kamiuma are closed on January 10th.
*Blue Lug Yoyogi-park is closed on January 11th.

Happy New Years! We are looking forward to seeing you in Japan!