{"id":182162,"date":"2026-09-19T18:00:58","date_gmt":"2026-09-19T09:00:58","guid":{"rendered":"https:\/\/bluelug.com\/blog\/?post_type=global&p=182162"},"modified":"2026-09-18T18:28:53","modified_gmt":"2026-09-18T09:28:53","slug":"portal-run-ride-hike","status":"publish","type":"global","link":"https:\/\/bluelug.com\/blog\/global\/portal-run-ride-hike\/","title":{"rendered":"PORTAL Run, Ride, Hike."},"content":{"rendered":"

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Clothing can be a gateway to wherever comes next.<\/p>\n

We\u2019re excited to introduce PORTAL<\/a>, now available exclusively through our online store.<\/p>\n

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PORTAL\u2019s concept of RUN, RIDE, HIKE. naturally connects with everyday life.<\/p>\n

Leave home, take the train, and head for the mountains.
\nArrive in a new place, get on your bike, and ride to the next town.<\/p>\n

Activities don\u2019t exist in isolation. They are always connected to something else\u2014an extension of the things we do every day.<\/p>\n

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PORTAL sits somewhere in between those blurred lines: between categories, between activities, and between everyday life and the outdoors.<\/p>\n

There are plenty of clothes made specifically for cycling, running, or hiking. But sometimes, you don\u2019t need something designed exclusively for one specific activity.<\/p>\n

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You might ride your bike in your everyday pants.
\nYou might go for a run in the clothes you packed for a trip.<\/p>\n

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PORTAL brings together design and functionality that make those boundaries a little less defined.<\/p>\n

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\"\" \"\" \"\" \"\"<\/p>\n

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The name PORTAL suggests an entrance\u2014a way into something new.<\/p>\n

And maybe starting something doesn\u2019t need to be a big event.<\/p>\n

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Put on something you like. Step outside.<\/p>\n

Ride, run, hike\u2014or simply wear it every day.<\/p>\n

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We believe that even a small spark can make a familiar activity feel a little better.<\/p>\n

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As a bike shop, we\u2019re especially happy to offer a strong selection of PORTAL pieces made with RIDE in mind.<\/p>\n

The helmet and jersey are particular favorites of ours.<\/p>\n

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\"\" \"\"<\/p>\n

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They\u2019re not overly performance-driven, but they\u2019re not fashion for fashion\u2019s sake either. There\u2019s something compelling about that in-between space\u2014an ambiguity that\u2019s hard to define, yet somehow feels completely convincing.<\/p>\n

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We hope you\u2019ll experience it for yourself.<\/p>\n

We\u2019re finally happy to introduce PORTAL.<\/p>\n

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PORTAL is available exclusively through our online store. It is not available at our physical store.<\/strong><\/p>\n","protected":false},"author":35,"featured_media":182005,"template":"","tags":[1223],"better_featured_image":{"id":182005,"alt_text":"","caption":"","description":"","media_type":"image","media_details":{"width":1320,"height":990,"file":"2026\/09\/SWISS_18.webp","filesize":347634,"sizes":{"medium":{"file":"SWISS_18-1280x960.webp","width":1280,"height":960,"mime-type":"image\/webp","filesize":228488,"source_url":"https:\/\/bluelug.com\/blog\/wp-content\/uploads\/2026\/09\/SWISS_18-1280x960.webp"},"thumbnail":{"file":"SWISS_18-768x576.webp","width":768,"height":576,"mime-type":"image\/webp","filesize":75616,"source_url":"https:\/\/bluelug.com\/blog\/wp-content\/uploads\/2026\/09\/SWISS_18-768x576.webp"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]}},"post":181086,"source_url":"https:\/\/bluelug.com\/blog\/wp-content\/uploads\/2026\/09\/SWISS_18.webp"},"acf":{"online-store-search-keywords":"PORTAL","search-result-sort-order":"relevance_newest","search-result-sort-by":"desc","stockSortFlg":false},"_links":{"self":[{"href":"https:\/\/bluelug.com\/blog\/wp-json\/wp\/v2\/global\/182162"}],"collection":[{"href":"https:\/\/bluelug.com\/blog\/wp-json\/wp\/v2\/global"}],"about":[{"href":"https:\/\/bluelug.com\/blog\/wp-json\/wp\/v2\/types\/global"}],"author":[{"embeddable":true,"href":"https:\/\/bluelug.com\/blog\/wp-json\/wp\/v2\/users\/35"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bluelug.com\/blog\/wp-json\/wp\/v2\/media\/182005"}],"wp:attachment":[{"href":"https:\/\/bluelug.com\/blog\/wp-json\/wp\/v2\/media?parent=182162"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bluelug.com\/blog\/wp-json\/wp\/v2\/tags?post=182162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}